Integrasi Logo sebagai Identitas Visual Interior

Pendekatan Semiotika Peirce pada Kafe Kopi Cantel Braga

Abstract

Title: Logo Integration as Interior Visual Identity: Peirce’s Semiotic Approach to Braga’s Cantel Coffee Café

The logo in café branding not only functions as an attractive graphic element but also as an iconographic representation that is full of meaning and integrated into interior design. As part of a visual strategy, the logo plays an important role in forming brand identity while strengthening the atmosphere of the space through consistent symbolic delivery. This study aims to examine the semiotic representation of the Cantel Braga Coffee Café logo and explore how its visual elements are adapted into interior design as part of the space’s identity. This study uses a descriptive qualitative approach with a case study method and a semiotic analysis of Charles Sanders Peirce, which includes three components: representamen, object, and interpretant. Data collection techniques included visual observation, documentation, and semi-structured interviews. The results of the study show that the Kopi Cantel logo represents local values and the mid-century modern interior design style, which aligns with the historical context of the Braga area. The classic typographic elements, orange and cream colors, and the circular shape of the logo are incorporated into the interior through the selection of colors, materials, lighting, furniture shapes, and room layout. This integration creates continuity between visual symbolism and the spatial experience visitors feel. The findings confirm that the logo is not just a graphic identity but a conceptual foundation in interior design that strengthens the brand image. This research contributes to the development of interior design studies based on visual identity and iconography in the context of commercial spaces.